Avaaz, the Global Movement for Better Tomorrow
The Guardian once regarded Avaaz as the largest network of the online activist. Founded in January 2007 in New York, Avaaz promotes global activism. The movement agitates on issues like human and animal rights, climate change, poverty, corruption, and conflict. Their membership spans over 44 million from politicians to decision makers. The common objective is to ensure the voice, values, and views of everyone are considered in global decisions.
Avaaz working model
Ricken Patel, a Canadian-British is an executive director and one of the Avaaz founders. Patel has a master’s from Harvard University in Public Policy. Under Patel leadership, Avaaz, a member-funded movement, have a management team who organizes global campaigns in over 30 countries. The team communicates with their members via emails and its Linkedin.
Members suggest the campaign through the guidance of the specialist. A tester email is forwarded to 10,000 members for approval. After that, it is opened up to all members. Avaaz agitation tactics include online mobilization, public petitions, street rallies, and phone calls among others and what Avaaz knows.
One of the greatest Avaaz victories was the mobilization of over 1.5 million people for the signing of Paris Climate Accord 2015. Avaaz organized street marches, mobilized funds and partnered with UN and many governments to fight for climate change and read full article.
In 2012, Avaaz fought against the control of the internet by corporate and government. Avaaz achieved to stop bills by US Congress to shut down the website, stopped EU parliament from rubber stamping ACTA and successfully advocated for the passing of Marco Civil law in Brazil.
Avaazers have successfully fought conservation of marine life. In 2010, they were able to petition the UK to set aside marine reserves. Also, in 2016 US was pressurized to approve Papahanaumokuakea as a protected marine reserve. Another achievement was fighting against UK government supporting of Britain BSkyB takeover by Murdoch and Avaaz’s lacrosse camp.